{"title":"OWN THE STANDARD","description":"\u003cp\u003eA limited collection for those who Own the Standard. Featuring the exclusive IGNITION Matte Clay and official Emperor apparel. Built for those who lead from the front.\u003c\/p\u003e","products":[{"product_id":"unisex-fitted-t-shirt-next-level-6210","title":"EMPEROR SUPPLY CO. OWN THE STANDARD","description":"\u003cdiv\u003e\u003cstrong\u003eThis isn't a \"basic\" shirt. It’s the uniform for the work that happens when no one is watching.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eMost shirts are built for the masses—loose, shapeless, and designed to hide weakness. The Emperor Standard Operator Tee is engineered for the man who puts in the work. 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